Ducati case analysis Free Essay, Term Paper and Book Report
INTRODUCTION
Despite the difficulties in its early age, Ducati has finally found a line of products that made the company successful since 1996: motorcycles. After five years of success, the company's management is now more concerned about its future. The most important concern is to find ways to ensure that the company will remain indefinitely successful.
We have been engaged in order to help the company find solutions to its problem and propose ways to implement those solutions.
Before getting to the proposed solutions however, it is necessary to understand the industry in which the company is and also understand the company itself through the Porter's Five Forces, the SWOT and also a financial analyses.
PORTER'S FIVE FORCES ANALYSIS
Threat of new entrants: low-medium
With the important number of companies in the industry, it seems not to be difficult to enter into the motorcycle market. However, fighting the competition, creating a brand name and being successful might be difficult. This force is thus characterized as low to medium because even though companies enter in th......
Word Count: 2683
Page Count: 10.7 (250 words a page / double spaced)
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