SWOTT Analysis This paper gives a detailed description of the environmental analysis for the proposed business of a new candle shop, which consists of internal as well as external environment. Environmental analysis is necessary to identify key variables, which in turn assist the organization to formulate effectively promising strategies for starting its business of a new candle shop business and compete in the local and regional market in an effective manner. The SWOT Analysis will discuss Strengths, Weaknesses, Opportunities, Threats and Trends for a new candle shop business in New England as well as the company's Mission, Objectives, and Vision. In this paper I will discuss in detail and in some instances, briefly external forces and trends, competitive analysis, internal forces and trends considerations, goals, and leadership. New Mission and Vision Statements The company has rewritten its mission and vision to make it more competitive strategically. The revised Mission Statement entails, "To become the number one soy candle shop business in the New England area......

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