Strategies for survival in fast-changing industries Free Essay, Term Paper and Book Report
"Strategies for survival in fast-changing industries", by C.M. Christensen et al, Management Science 44 (12), December 1998, pages S207-220
In a fast-changing industry, knowledge of certain type of technologies become obsolete much faster than the other industries, hence it is important to know the different technology strategies which will determine its posterior success. Christensen used the disk drive industry in his paper to illustrate his hypothesis that both the technological and market strategies that an entrant applies are interrelated and that their joint effect is crucial to whether the firm can survive.
One of the strategies that are mentioned in the paper is for firms to incorporate elements of dominant design in their new products to reduce the probability of failure in a fast-changing industry such as disk drives. Yet, I beg to differ.
The adoption of a dominant design in a fast-changing industry will indeed cause the firm to gain a lot of market share. However this will only apply for firms if the change is elements of its products, in Christensen c......
Word Count: 787
Page Count: 3.1 (250 words a page / double spaced)
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