Warren Buffet, the great American entrepreneur once said, "Your premium brand had better be delivering something special, or it's not going to get the business." Apple Inc. exemplifies this more than any other company with its wide and innovative product line all across the board. Apple is the leader in MP3 players, desktop and laptop computers, and now is the industry leader in mobile phones with the introduction of the iPhone. Since the iPhones' debut in June 2007, features including the ultra fast 3G network and assisted GPS, led Apple to win Time Magazines' Invention of the Year award. Apple products, including the iPhone, are sold exclusively at Apple stores throughout the country. As domestic and global trends shift, online retailing has become tremendously successful for the company, also forcing new distribution methods to be enacted to keep up with the demand. Apple was the invention of brains Steve Jobs and Steve Woznaik, and was incorporated in 1977. Apple was started as a computer and software company, with the idea to bring a computer into every home in Amer......

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