macroenvironmental forces affect the banking industry Free Essay, Term Paper and Book Report
1. What macroenvironmental forces affect the banking industry? What implication can be drawn as a result for marketing strategies in the banking industry?
One of the microenvironmental forces would be social forces. In the recent years, there are a number of obvious trend occurring in Asia that results in a change for the banking industry. First would be the increasing population that might leads to wider marketing target segment for banking industry. This change could be resulted from the increasing number of youth as well as the middle aged people.
Taking these opportunities, the banking industry have been introducing education plan for youth. For example, HSBC Indonesia is offering "Educareinvest", whose main purpose is to help parents to plan an education fund for their child. Also, other banks had been introducing their own financing plan into the market such as "Junior Savers Account" by United Overseas Bank (UOB) and "KidzSaver Savings Account" from DBS Bank. For the aged, banks had been providing services such as investment and saving for ......
Word Count: 1978
Page Count: 7.9 (250 words a page / double spaced)
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