Kudler decision to expand into France and to offer the new wine product will start with identifying a specific group of potential customers that they can focus their marketing program on, which is also called the target market. Kudler has a goal to beat the competition with a wine product smartly priced, build relationships with local organic fruit growers, to build awareness about regarding misrepresentation of what wine is and to create a regular data base of French customers. To market and take action on these goals, Kudler will use a combination of four tool dot factors, called the four Ps, which are the elements of a marketing mix. These factors are product, price, place, and promotion. Kudler realizes that their new wine product must satisfy the consumer's needs and their target market for wine is any income consumer. Kudler will offer their wine to consumers as they come into the store and gather their opinion about the products. Consumers who entertain or attend social affairs will help build a customer data base by word of mouth creating loyal customers. Price is the ......

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