Marketing Mix Free Essay, Term Paper and Book Report
Marketing as a business component refers to the process by which organizations or companies instill customer or client interest in this or her services or products. Its strategies entail sales technique, business development, and business communication. This is an intricate process through which organizations establish stronger and firmer customer relationships and enhance value addition to the companies and to their clients. In a nutshell, the essence of marketing is to identify, keep, and satisfy a customer. By adopting marketing strategies, companies undertake to shift their focus from the whole process of production to the specific and perceived needs of their customers.
The whole delicate process of coming up with a successful marketing mix that will increase results of a company or an organization often involves trials and intensive market research. There exist several methods that can be applied, both in person, and also the use of impersonal demonstrations. The whole key is to avoid dependence on one mix. Companies should at all times always venture into other aven......
Word Count: 1948
Page Count: 7.7 (250 words a page / double spaced)
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