1. Evaluate the competitive environment facing E.A. Davis in terms of both the multiple sources of competition and volatile nature of the competitive structure and define E.A. Davis's answers to the competition, i.e., its retail strategy in terms of its target market, retail format, and positioning strategy. The retail strategy of E.A. Davis is pretty simple and straight forward. They are a specialty store (retail format) and they sale traditional clothes (fashion segment/target market) that are higher end, nicer brand names. They have also done a great job of positioning themselves effectively in their consumers' minds. For example, their customer base understands that they are not a fashion forward store and does not shop there for that type of merchandise. They also do not have over-the-top friendly service that some customers might find invasive. Instead, they retain the same employees/customers for multiple years and allow them to build a relationship with each other. When the customer things E.A. Davis, they think high quality clothing, small store feel, exclusive brand name......

Word Count: 1063
Page Count: 4.2 (250 words a page / double spaced)

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