A marketing strategy offers the view of what an organization may do in a specific market. When a firm develops a marketing strategy, it must concentrate on a target market and a marketing mix. According to Entrepreneur, a target market is a certain group of customers an organization aims to sell products or services (2010). The target market allows a firm to focus on one particular audience and create a substance or service to fit that group. A marketing mix is the controllable elements an organization collaborates together to fulfill the target group (Perrault, Cannon & McCarthy, 2009). Cogitating on certain target consumers can assist a business to create a marketing mix that is satisfying to specific needs making it less likely for a firm to face competitors directly. Federal Express is an organization that has a successful marketing strategy and targets individual customers for specific needs. Federal Express has a vast marketing program that targets each customer. This paper will display the four elements of marketing mix and explain how it affects the development of FedEx m......

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