Client: Gympad RA Agency: Golden Goose PR Unique Selling Points: inexpensive, practical, trendy Position: -product is new at the market -recession is a dominant trend Objectives: -to raise awareness among key audience -to create a need for the product among the target audience -to boost the online sales and appoint a UK distributor Strategy: Audience: primary and secondary, under 45, both genders, ABC1, Londoners Message: Inexpensive, practical and trendy, GYMPAD is a new must-have for anyone who loves sport! Media: A combination of horizontal and vertical print media and face-to-face communication Tactics: It is an integrated PR campaign divided into several parts to fulfil objectives while targeting the key audiences and media. A combination of tactics: creating "soft news", assigning the product to an unusual event and promotional method will be applied. Administration: long-term campaign, budget around £12-13 000 Evaluation: -Web site hits, -online sales -coverage in national media -UK distributor 2.0 POSITION INTERNAL ANALYSIS 2......

Word Count: 2528
Page Count: 10.1 (250 words a page / double spaced)

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