Embedded in its origins, since 1937, Toyota has been creating a product that tries to satisfy the customer, society and the environment. Toyota strongly emphasizes on making cars that are affordable, reliable and most of all, environmentally friendly. It is seen in society that Toyota has set high standards for how cars should be made and how a company should handle its stakeholders. According to the Bloomberg News (2008), Toyota is in a close race to the top of the car market and may have recently edged out GM to make it the world's largest automaker, selling 9.37 million cars in 2007. Making a fuel-efficient car is no longer an ideal for the future because Toyota is beginning to make it a regular for today. With the recent spike in gas prices and the awareness to limited fuel supplies, Toyota's cars are becoming more and more appealing to customers. Along with making eco-friendly cars, Toyota also shows that they care about the environment by taking a part in various organizations that promote environmental awareness and conservation. Toyota (2008) has reported nearly 400 million d......

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