1. Introduction This Strength, Weakness, Opportunities and Threats (SWOT) analysis of Carnival Corporation consists of both the internal and the external environments. Information of this report are quoted from official Carnival Corporation website, various books, journals and articles from the internet. Below is some of the brief history of Carnival Corporation. Carnival Corporation previously known as Carnival Cruises Lines, and it is formed on the year 1972 by the cruise industry pioneer, Ted Anson. The name 'Carnival Corporation' only came to existence until year 1994. One of the major awards of Carnival Corporation is 'The World's Most Popular Cruise Line' on the year 1987. In April 2003, Carnival Corporation and P&O Princess Cruise plc merged together. Thus it created world's first global cruise operator and making this company the largest leisure travel company in the world. Every company needs a standard guidelines or strategy to keep their business in track. Mintzberg et al (1998) defines that strategy defines an organization by providing people a si......

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