strategic marketing - Downtown Health Clinic, Perpetual Mercy Hospital Free Essay, Term Paper and Book Report
Problem Identification
With the creation of Downtown Health Clinic, Perpetual Mercy Hospital believed a bigger base for referrals and expansion would be on the horizon. The DHC was supposed to be a great project which would help Perpetual Mercy Hospital with its patient base. It would increase the amount of referrals, the amount of patients; opening up many more business opportunities. "This clinic is supposed to become self-supporting after three years of its opening (Perpetual Mercy Hospital, 2010)." Unfortunately, due to surprising news, this horizon may seem farfetched. According to the assistant administrator of DHC, a rival clinic is in the midst of opening up a new clinic within a short distance from DHC. It is expected that this competition will impact the emergency, worker's compensation and employment or insurance physicals as well as on the existing and potential consumers of its services (Boone, 2006).
Analysis
Different innovations and features of healthcare have been designed to give some freedom to patients to receive healthcare, as well as giv......
Word Count: 765
Page Count: 3 (250 words a page / double spaced)
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