marketing phase 2 - Pet Palace - Allergy Be-gone Free Essay, Term Paper and Book Report
this second part of Marketing Plan Phase II, it will analyze the top competitors and define the meaning of competitive landscape. Also, identify the different segmentation criteria that may hinder Pet Palace and their major product Allergy Be-Gone. Pet Palace marketing team understands that they have a product, which cans potentially change the quality of life for pets, children, parents, and the go green marketing buzz. Pet Palace marketing team also understands without proper research and the right marketing target Allergy Be-Gone will not be successful in the current pet market. In addition to identifying potential hinders Pet Palace marketing team has to describe organizational buyers and consumer with the aim to-best-fit their consumer marketing strategy.
Segmentation Criteria Affecting the Target Market
"The American consumer market consists of more than 300 million people who consume more than $12 trillion worth of goods and services each year, making it one of the most attractive consumer markets in the world" (Armstrong & Kotler, 2009).The universe con......
Word Count: 934
Page Count: 3.7 (250 words a page / double spaced)
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