Subway restaurant Free Essay, Term Paper and Book Report
Case #5 - Subway Restaurant
Shanoya Corporation is an entity doing business as Subway restaurant. Located on the outskirt of busy Fordham Road Shopping District, it is the number #1 revenue producer in the Bronx and top forty in NY with around 2,700 units sold weekly. This restaurant benefits from several factors:
* Location:
o Store-front is on exterior of up to 5,000 employees building and another 6,000 foot traffic daily.
o Fordham University's sprawling Rose Hill campus across the street
o Building is next to huge Theodore Roosevelt High School.
* Improved brand awareness. Ask someone off the street about Subway and it's probable that person knows about the $5 footlong commercial.
* Franchise leverage. Buying into a franchise comes with established know-hows and a readily available network to remove most of the guess-work.
However, there are many opportunities for growth and improved profitability. Breaking down the day-part segments into Weekdays and Weekends, and Weekdays subdivided into Breakfast, Lunch, Evenings and After Hours (new 24 hour concept), there is ......
Word Count: 1220
Page Count: 4.8 (250 words a page / double spaced)
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