Marketing mix Free Essay, Term Paper and Book Report
A marketing mix starts with a strategy that a firm develops to appeal to a specific or targeted group of consumers. The targeted market or group of similar consumer's aid in shaping the market mix the company may use to determine a marketing strategy (Perrault et. al., 2001). To find the best way to reach a targeted audience a firm uses marketing analysis, control, implementation of the four P's, and significant time in planning. The four P's represent the four elements of a marketing mix. In marketing, the goal of any marketing strategy includes reaching consumers in a targeted group. Through the use of a marketing mix, competitive intelligence, and research firms work to achieve this goal (Kotler, Lane, 2009). Subway presents a unique marketing mix for a specific targeted group and has shown success in the quick service market. In this paper the subject to address includes the four elements of a market mix and how these elements apply to Subway sandwiches.
Subway started as a sandwich shop in Milford, Connecticut with marketing directed at consumers who wanted submarine san......
Word Count: 794
Page Count: 3.1 (250 words a page / double spaced)
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