The following is an analysis of the Microsoft Kinect as it ventures through the Product Lifecycle Stages. This analysis touches upon the current research being done into the possibilities of the Kinect's medical uses and functionalities for the disabled and sedentary, as well as surgical uses. The "gaming" aspects of the Kinect are discussed, as well as other ventures unprecedented in the gaming industry. In this analysis, recommendations are given with consideration towards each of the four marketing mix strategies: product, place, price, and promotion, as they evolve from one stage of the lifecycle to the next. Two market segments are initially identified for which each is provided a specific marketing plan based on the current marketing mix strategies and lifecycle stages. To complete the analysis, recommendations and a conclusion are provided. Research incorporated into this analysis included a combination of text books, online journal websites and articles, peer-reviewed marketing journal articles, and consumer/retail websites. Product Lifecycle Management ......

Word Count: 7117
Page Count: 28.4 (250 words a page / double spaced)

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