Marketing Goals and Objectives for Ford Motor Company Free Essay, Term Paper and Book Report
Abstract
In order for a company to be successful, it must establish marketing goals and objectives. Using these goals and objectives will provide a blueprint for the company to follow. In setting the goals and objectives, we will use S. M. A. R. T as our bases. The letters in S. M. A. R. T stand for the following:
Specific: what, why, who, where, and which
Measureable: how much, how many, how will the company when the goals have been achieved?
Attainable: are the goals within the reach of the company, what will need to be done to achieve the goals.
Realistic: can the goals be accomplished with what the company has and the skills that they posses.
Time: the company must set a time frame in which to accomplish their set goals.
Goals are needed to achieve our established objectives which will be set by our committee. Goals are considered a stepping stones to our overall objectives (Business Knowledge Source, 2010). By accomplishing our goals and objectives, Ford Motor Company will accomplish and succeed in our journey to become more profitable, increase sales, and become the #1......
Word Count: 1289
Page Count: 5.1 (250 words a page / double spaced)
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