Hewlett-Packard--Computer Systems Organization: Selling to Enterprise Customers Free Essay, Term Paper and Book Report
In this case, Hewlett Packard has too many sales and marketing divisions which hinders proper communication between departments and creates distinct cultures in each department instead of having a singular organization-wide culture.
Hewlett Packard has two distinct cultures, one focused on achieving long term profits and the other focused on meeting short term sales quotas. To complicate matters even further, HP created three different teams within its CSO department (red, green, and blue) with each team focusing on its own industry. This strategy caused different cultures within each division instead of having an overlying company-wide culture.
In order to eliminate this difference of cultures, HP needs to decentralize its divisions and design multiple cross functional teams that cooperate and communicate to deliver a consistent service to its customers while also taking advantage of newly developed opportunities within their given industries.
Another problem for HP in this particular case is its challenge to find new market opportunities and improvise on them. The main proble......
Word Count: 523
Page Count: 2 (250 words a page / double spaced)
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