The tour of the Santa Cruz Guitar Company was revealing and provided insights into this company's culture. This small, nimble company (which creates only 800 instruments a year...hardly a breakneck pace) has created an environment in which workers are allowed to excel as many of Deming's 14 points are practiced daily, without a formal "program" or campaign directed by upper management. The process of making guitars, as outlined in the tour, reveals how many of Deming's points are put into practice to create a company with an outstanding reputation and workers who are self-empowering, highly motivated, and who practice becoming life-long learners. One of the first things you will notice about the Santa Cruz Guitar Company is the small-scale of its operations. Producing only 800 instruments a year almost guarantees that the sole focus of the company is not on profits alone, else the company would make changes to mass-produce its guitars. This philosophy closely relates to Deming's first point: create a vision and demonstrate commitment. The company has chosen to focus ......

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