Research Question: - What marketing strategies can 'Garcia' use to increase sales? Rationale: - Garcia is a new pizza company that has recently opened in Mumbai. Although its pizza is affordable and of superior quality, it has not been able to capture a large percentage of the market share. Hence, it is genuine problem faced by 'Garcia' and as I am interested in marketing, I want to test my ability to devise appropriate marketing strategies and resolve the issue at hand. It will be interesting to carry out research to see what marketing strategies 'Garcia' can use to increase sales. Theoretical framework:- Section 2: The External Environment Competition Consumer tastes SWOT analysis Section 3: Marketing Market Research Marketing Mix with the 7 P's Promotion Techniques Marketing Strategies Methodology Primary Research:- 1. Interview the owner of Garcia to find out the marketing objective of the firm, marketing strategies already implemented by Garcia and the target market. 2. Give the customers questionnaires to find out their perception of the company 3. S......

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