How could the text be interpreted differently by different audiences? People, who watch the same advert and text, will not have the same life experience and may come out with a different impression and understanding on what the message is. The audience is the reason why the media are constructing and conveying information. But there are different audiences, therefore the media create specific adverts for specific audiences, because each person can interpret a message differently according to his/ her; age, gender, culture, race, religion and personal life experiences .So in order to get the people to understand what the message is, the aggrupation of an "target audience" example; single people , teenagers , black people is basically needed. In this essay I want to show why exists the necessity of dividing audiences in categories of "target audiences" using the different aspects and life stages of the people and how they interpret and information based on the documentary "Killing us softly 4" by Jean Kilbourne where she tells various examples on th......

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