Zara - Fast Fashion - An analysis Free Essay, Term Paper and Book Report
Core Elements of ZARAs Competitive Advantage and Sustainability
As per the data available from the case study on ZARAs Market Performance and methods and ways used to make themselves
competitive and be capable of reaching the customers in record times as compared to the competitors - H&M, The GAP and
Bennetton - shows a specificity in the Core Competencies for the company. They can be listed as " Design and
Production (Just In Time), Inventory Management, Speedy and Quick Responsiveness to the Market, Information Systems (A
High Frequency Information Sharing), Fashion and Trend Adherence and none the less a negligible Marketing and
Advertisement Expense.
Out of these we consider four of them the most significant and the reason for ZARAs sustainability in the market. They
are "
Speedy and Quick Responsiveness to the Market:
The Company has developed for itself a strong response mechanism to the customer demands and trends running in the
market. ZARA is a brand that has emerged to be a quick player when it comes to providing the customers wit......
Word Count: 1572
Page Count: 6.2 (250 words a page / double spaced)
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