Proposal of Alternative Marketing Strategies Free Essay, Term Paper and Book Report
1. BACKGROUND DESCRIPTION AND REPORTOBJECTIVES
With passenger numbers continuing to plummet despite several rounds of cost cutting, the profit streams of global airlines remain locked in a nosedive, which shows little sign of recovery during the short and medium term.
However, while many of the leading brands are struggling to get off the ground again, others are flying high one of which is the European low-fares airline easyJet. Not only is the company managing to survive this uncomfortable period of market turbulence but its also gaining altitude, confounding economists everywhere by reporting profits that have risen by 82 percent over the past 12 months.
They have launched a range of product developing strategies by advertising and more significantly, the brand compelling, which is also the most successful marketing strategies of easyJet, distinguishing with easyJets no-frills positioning and innovative operating.
2. THEORATICAL SUPPORTING
2.1 Business Strategy Decisions
1) Dimensions of Strategy
a. Market scope.
b. How broadly the business views i......
Word Count: 1322
Page Count: 5.2 (250 words a page / double spaced)
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