Perdue Farms: Case Study Free Essay, Term Paper and Book Report
Perdue Farms: Case Study
The Perdue Farms company was founded in the 1920s by Arthur Perdue after leaving his job with the railway express and went in to the egg business full time. The company was built on the foundation of quality. That is still every important today with their mission statement Enhance the quality of life with great food and agricultural products (pg c51 Hill). The company was doing well in the egg business, but Arthur Perdue in the 1940s realized the future of the company would be selling high quality chickens. In the 1950s Frank Perdue took over and started on site hatcheries, developed his own feed formula and operating his own feed mills to maintain the control of quality that they preached. The company, because of all the innovation Frank put in place, increased its sells in the 50s from 6 million to 35 million in the mid to late 60s. Due the changing market the company was forced to move into the processing of the chickens. This worried Frank that he rejected to many chickens due to the higher standards of quality the company ha......
Word Count: 1281
Page Count: 5.1 (250 words a page / double spaced)
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