Customer Relationship Managment: Bridging the Gap Free Essay, Term Paper and Book Report
Customer Relationship Management
Bridging The Gap
ABSTRACT
I believed in the great potential of CRM (customer relationship management) to help businesses achieve its goals of developing models of service that are more responsive, more customer-centric and more efficient. Yet while I discovered a great willingness to put CRM principles to work for businesses, I also found a large disparity between the positive attitudes toward implementing CRM capabilities and the actions corporations were taking to develop those capabilities. In this study, I found much greater willingness to embrace the language and principles of CRM. I found that businesses were taking decided steps to improve their CRM capabilities- investing significantly in initiatives to improve service. However, while I found that businesses are struggling to realize the benefits expected from developing modern CRM capabilities. Many still have not been able to bridge the gap between the envisioned impact of CRM and their current experience. In this paper I will also sug......
Word Count: 1041
Page Count: 4.1 (250 words a page / double spaced)
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