MARKETING PLAN FOR THE ROYAL WOOD AND CONSTRUCTION INTRODUCTION This report consist of marketing plan for the US based furnitures manufacture company royal wood and construction, currently the company is growing its business and the report consist of content on market analysis and opportunities, marketing objectives and strategy, details on marketing mix decisions that is price, place, promotion, peoples and the product, budget and control mechanisms etc- the companys mission and corporate objectives to help put the plan in context, and explanation of factors taken into consideration when related sales targets were establish, and an account of how the success of the plan is to be evaluated against marketing objectives. INTRODUCTION ABOUT THE COMPANY CURRENT POSITION AND OBJJECTIVES Company is providing furniture at the medium scale offices and homes and now targeting the high-end market, now concentrate on the channels of distribution have not been able ......

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