SouthWest Airlines Free Essay, Term Paper and Book Report
Southwest Airlines was formed in 1971 to serve inter-city routes in three Texas cities. By 1998, it had grown to approximately 24,000 employees serving 25 states with approximately 2,500 flights per day. Southwest operates as a low-cost, no-frills but high customer service airline flying point-to-point, rather than establishing the hub-and-spoke system common to its larger competitors. A key to its success is the achievement of low turnaround timethe time required for a plane to land and take off againwhich requires a high level of teamwork, coordination, and flexibility among different employees and occupational groups. To accomplish this advantage, the company works hard at maintaining a culture that emphasizes flexibility, family orientation, and fun. It has been highly successful, generating profits each year since it was founded and realizing significant appreciation in the value of its stock over the life of the company. Southwests quality and productivity serve as benchmarks for the industry. It consistently ranks at the top of the various quality measuresincluding on-......
Word Count: 888
Page Count: 3.5 (250 words a page / double spaced)
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