Ralph Lauren In 1967, Ralph Lauren established the Polo label with an instantly successful line of ties. In direct opposition to the narrow ties and conventional styles of the time, Lauren designs wide, handmade ties using unexpected, flamboyant, opulent materials. The ties quickly become a mens wear status item. He once said, A tie was the way a man expressed himself. I believed that men were ready for something new and different. They didnt want to look as if they worked for IBM. A beautiful tie was an expression of quality, taste, style. Already interested in promoting a lifestyle with his ties, Ralph Lauren names his line after a sport that embodies a world of discreet elegance and classic style: Polo. In 1968,His exceptional ties are only the first step. Ralph Lauren is at the forefront of the mens fashion revolution in America. He is the first to merge classic American style with the refinement, tailoring and sensibility of European fashion. Lauren established Polo as a leading mens wear company dedicated to providing a total look. Polo by Ralph Lauren establishe......

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