Arm and Hammer case study Free Essay, Term Paper and Book Report
When we think of baking soda we think of Arm & Hammer in the yellow box. Church & Dwight have been around over 150 years and for many of those years relying solely on sales of baking soda. It wasnt until 1987 when they started introducing other products. The first to be introduced was the Arm & Hammer carpet deodorizer in 1981. It appears that Church & Dwight started out with the no change strategy. Arm & Hammer has one the nations most recognized logos and is among the 15 most trusted trademarks. Just with those two accomplishments Arm and Hammer has and will continue to have endless opportunities.
After reviewing the company history and current status I came up with the following SWOT analysis. Church and Dwight have many strengths, one of Church & Dwights main strengths is brand awareness. When you think baking soda you automatically think Arm & Hammer, in the yellow box. Estimates show that Arm & Hammer products are found in 95% of all households. Church & Dwight produce a product that has many uses, cleaning, baking, deodorizing and many other uses. Arm & H......
Word Count: 1876
Page Count: 7.5 (250 words a page / double spaced)
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