Sex in Advertising Free Essay, Term Paper and Book Report
Sex in Advertising
The use of sex in advertising has become a major selling method in the society we live in today. It began sixty years ago when a beautiful young woman introduced the first windproof lighter and a new wave of advertising emerged The Pinup Girl. She advertised everything from lighters to laundry soap. She even recruited for the U.S. armed forces. Sexuality in advertising is now a major area of ethical concern, though surprisingly little is known about its effects or the norms for its use. Advertisers use of sex appeals has grown and become widely present throughout the U.S. and most of the world, but it has never been clear the line between offensive and effective advertising. Over the last couple of years commercial content, like programming has gone through a significant maturing process. Sex has become a driving force.
Ann Klein's company's ads are some of the most striking ads that are carried in the mainstream media. They have received only a few negative letters, but they have drawn a huge amount of attention. There is a fine line between d......
Word Count: 1539
Page Count: 6.1 (250 words a page / double spaced)
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