Marketing Free Essay, Term Paper and Book Report
This paper will define marketing. Also included is the students personal definition of marketing explaining the importance of marketing in organizational success. Explanations will be supported by examples from the business world, citing two different sources.
Marketing Defined
Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives (Boone)
A simpler definition found under the heading of The Death of Marketing states that marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating, offering and exchanging products of value with others (Kotler).
Marketing is further defined by dividing it into two sub-headings. Micro-marketing is the performance of activities that seek to accomplish an organizations objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from......
Word Count: 692
Page Count: 2.7 (250 words a page / double spaced)
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