Marketin Mix- The Four P's Free Essay, Term Paper and Book Report
Marketing Mix-The Four Ps
MKT/421
October 20, 2005
Sandra Piccillo
The Marketing Mix
Organizations today must be able to fuse business strategies with new product designs and development to gain a competitive edge in the marketplace. To achieve success a company must be able to integrate all aspects of marketing today as well as for tomorrow. The journey for every business begins with the implementation of a good marketing plan, also known as the marketing mix. This paper will describe the elements of the marketing mix: product, place, price, and promotion. In addition, it will describe how each one of the four elements of the marketing mix impacts Hondas marketing strategy in one of their newest products, the Ridgeline.
Every day society is overwhelmed with new products from companies globally. How is that they know what the consumer wants, needs, or is even willing to buy? A good marketing plan helps an organization to define its goals and develop a series of activities to achieve those goals, such as developing new products. For a marketing plan to be succ......
Word Count: 1362
Page Count: 5.4 (250 words a page / double spaced)
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