significance of the bottom of the pyramid for corporate India Free Essay, Term Paper and Book Report
Communism, they say, had a purpose to decrease, if not eliminate, economic disparities but it did not have an appropriate mechanism to deliver that cause. Capitalism has an excellent mechanism but it lacks a cause. As the days go by, the world continues to fight with questions for which there seem to be no answers. Why is it that with all the available technology, managerial know-how and investment capacity, we are unable to unravel the problem of global poverty?
While these seem to be the questions of great thinkers and philanthropists, they are also of vital importance to corporates. If they can stop thinking of the poor as victims or as a burden and start recognizing them as resilient and creative entrepreneurs and value-conscious consumers, a whole new world of opportunity will open up for them. The four to five billion people who lie at bottom of the pyramid can be the engine of the next round of global trade and prosperity.
The bottom of the pyramid means the larger number of people with less economical resources. For the purpose of the paper we have defined the BOP......
Word Count: 3167
Page Count: 12.6 (250 words a page / double spaced)
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