CONTENTS PAGE INTRODUCTION Page 1 EMIS TROUBLED PAST Page 1 THE DEAL Page 1 OLIGOPOLY AND MONOPLOY Page 2 EXPLOITING NEW TECHNOLOGIES Page 2 EVOLVING INTO POWERHOUSE OF THE FUTURE Page 2 LOSSES AND GAINS Page 3 CONCLUSIONS Page 3 BIBLIOGRAPHY Page 4 ID97D76646 INTRODUCTION The Marriage between EMI and the US media giant Time Warner (TW) was announced on 24th January 2000. With the London based company remaining separately listed, trading stock on the LSE (Doman & Dunkley 2000, p1), the newly formed company, called Warner EMI Music, would create the industrys largest company (Uimonen 2000). The deal, executed as a joint venture (JV) rather than an acquisition, because of tax advantage in creating a united global business, would allow Time Warner to effectively take control of a bigger music organisation without a large share issue or paying out vast amounts as with its merger with AOL (Anon a 2000 p26). In this report, I intend to asse......

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