Business Analysis Paper for Heineken Holding N.V. Free Essay, Term Paper and Book Report
Introduction
Heineken, a global brewing giant, sells its namesake beer in the easily recognized green bottles in just about every country on the planet. Heineken owns and manages one of the worlds leading portfolios of beer brands and is one of the worlds leading brewers in terms of sales volume and profitability. Company principal international brands are Heineken and Amstel, but the group also has a strong portfolio of more than 120 top selling brands that includes Buckler (Europe), Quilmes (Argentina), Moretti (Italy), Tiger (Asia's leading regional brew), Zagorka (Bulgaria), and Bochkaryov (Russia).
Ownership structure of the company
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Standing at the head of the Heineken Group is Heineken Holding N.V. with a Board of Directors. The management of Heineken N.V. is run by the Executive Board, which has three members. Heineken has five operating regions: Western Europe, Central and Eastern Europe, The Americas, Africa and the Middle East as well as Asia-Pacific. Each region is headed by a Regional President. The three members of the Executive Board, the five......
Word Count: 1528
Page Count: 6.1 (250 words a page / double spaced)
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