English Advertising Free Essay, Term Paper and Book Report
Rhetorical devices are variations of literal or ordinary form of expressions. Their use is to make the thought more striking and effective, for they have the power to vivify and illustrate. A fresh, apt rhetorical device appeals to the imagination, creates mental pictures and makes the speech or writing vivid, impressive and interesting. For this reason, advertisers often use various rhetorical devices to increase the readability and appeal of an advertisement and to arouse consumers¡¯ interest of buying the product.
(1). Personification
Personification is a figure of speech in which inanimate objects or abstractions are endowed with human qualities or are represented as possessing human form. The use of personification in advertising will endow the product with human emotion, and will make them amicable to consumers.
Flowers by Interflora speak from the heart.
--Interflora
We are proud of the birthplaces of our children, the grapes of Almaden.
On our classic varietal wines, you will find the birthplaces of our children.
--Almaden
(2). Simile and Metaphor
Simile is a ......
Word Count: 3111
Page Count: 12.4 (250 words a page / double spaced)
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