CONSUMER PERCEPTION
What is Perception? - Perception is the process of selecting, organizing, and interpreting sensations into a meaningful whole.
In the past, methods of studying stimuli and measuring responses to them were restricted to examining the five senses.
Today, however, the view that perception uses mer....
Gasoline Economics
The demand for gasoline is a derived demand mainly for use in combustion engines in cars and airplanes. The US is responsible for 44% of the worlds gasoline consumption. The demand is linked to the use of vehicles for transportation and fuel for flying. As the price of gasoline increases, it in....
McDonalds in the Philippines: Why Its Only Second Best
MCDONALDS IN THE PHILIPPINES: WHY ITS ONLY SECOND BEST
I. WHERE THE BRAND IS
The MARKET.
After experiencing a dip in profits and popularity at the start of the millennium, McDonalds launched its Plan to Win initiative, which was driven by the main goal of improving the customer exper....
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