Cause Related Marketing
Cause related marketing can be defined as “a commercial activity by which a business and not for profit organization form a partnership with each other to market an image, product or service for mutual benefit” (Research International). In this mutual relationship both the not for profi....

MARKETING PLAN FOR A SPONSORSHIP EVALUATION COMPANY
Executive Summary This marketing plan assesses the viability of introducing Q-BRASSTM. This is a new service that will primarily help large companies (sponsors) measure changes in consumer cognitive awareness, comprehension and, ultimately, buying behaviour, as a result of their sponsorship of....

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