Frito Lay's Dips
Frito-Lay, Inc. is a division of PepsiCo Inc. a New York based diversified consumer goods and services firm with annual sales over 8 billion dollars in 1985. Divisions of the parent company also include Pizza Hut, Taco Bell, Pepsi Cola Bottling, Kentucky Fried Chicken, PepsiCo Foods International. F....
Frito-Lay Inc
Frito-Lay Inc. has a very profitable dip product line. This is not only a great deal now, but also has shown tremendous sales growth over the past few years. In 1981 their sales reached 30 million dollars, with the sales figures almost tripling by 1985, reaching 87 million dollars. However, this suc....
Frito-Lay's Acquisition of Cracker Jack
The following case study covers Frito-Lay and their decision to acquire Cracker Jack. Borden Foods Corporation originally owned the Cracker Jack brand since 1962. However in June 1997, Borden announced the brand was available for purchase. Frito-Lay is best known for their chip products, but are ....
Frito-Lays Dips Chip dip vs. Vegetable dip - Case Study
We wanted to notify you that Ben Ball our Marketing Director and Ann Mirabito, our Product Manager, have been working diligently to satisfy shareholders expectations and led Frito-Lays Dips into a profitable product line with an excellent sales growth in the last five years. Frito-Lay's is the maj....
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