Charlotte Bears HBS Case Study answers
CHARLOTTE BEERS AT OGILVY & MATHER WORLDWIDE With a distinctive career track in advertising, Charlotte Beers (CB) main mission was to act as a primary change agent1 and to rejuvenate the advertising agency Ogilvy & Mather (OM), which was experiencing deteriorating business and organisational cr....

HBS Case Study: Online Music Distribution in a Post-Napster World
With various court decisions against Napster, recording industry claimed that Napster started a trend in peer-to-peer sharing. Napster was not the first site to allow people to download music for free. However, with more than 30 million users, it was certainly the most popular file-swapping site at ....

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