Analysis of Strategic Structure of Southwest Airlines
Analysis of Strategic Structure of Southwest Airlines Twenty-nine years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at t....

Can culture in an organisation be a source of competitive advantage, setting it ahead of other companies?
Introduction All organisations have a culture that can either positively or negatively affect the way they are structured, the recruitment of employees and what strategic decisions are made. The culture of an organisation can have a significant impact on their overall performance. Cultures are in....

Herb Kellehers Leadership Style and Effectiveness
Herb Kellehers leadership style and effectiveness: In 1966, Texas businessman, Rollin King, had an idea for an airline - a new kind of airline - one which could fly passengers cheaply and quickly across short distances. At the time, it was considered an outlandish idea. But King approached th....

Impressing Your Employees and Customers / Southwest Airlines
Flying Out of the Box: Impressing Your Employees and Customers Southwest Airlines quickly became a model for success since it was first created in 1971. This company has strived to become the very best role model for every customer service company in the Hospitality Industry. Kevin and Jack....

Leadership Research
Good Sport experienced success in the last few years, but is on the verge of considerable change as they move forward with the latest design and manufacturing trends in the fitness equipment industry (University of Phoenix, 2008). This paper explores the challenges the leadership/management team o....

Marketing Communication Analysis of Southwest Airlines
Marketing Communication Analysis of Southwest Airlines MG 685 March 1, 2006 COMPANY BACKGROUND Over 34 years ago, Herb Kelleher and Rollin King started Southwest Airlines with the simple notion of getting passengers to their destinations, when they want to get....

Problem Solution: Global Communications
Problem Solution: Global Communications Introduction Global Communications is a telecommunications company specializing in local, long-distance and international calling services. As a result of too much competition, confidence on Wall Street has fallen, and stockholders fear the industry will be....

Southwest Airline Case Study
History Southwest Airlines has been a model of admiration for the airline industry and businesses from around the world combined. Southwest Airlines is a rag to riches story that has had to fight for everything it has become. Before Southwest was able to take on its first passengers, they had to fi....

SouthWest Airlines
Southwest Airlines was formed in 1971 to serve inter-city routes in three Texas cities. By 1998, it had grown to approximately 24,000 employees serving 25 states with approximately 2,500 flights per day. Southwest operates as a low-cost, no-frills but high customer service airline flying point-to-po....

Southwest Airlines
SOUTHWEST AIRLINES Company Profile Southwest Airlines Co. ("Southwest") is a major domestic airline that provides primarily short haul, high-frequency, point-to-point, low-fare service. Southwest was incorporated in Texas and commenced Customer Service on June 18, 1971 with three Boeing 737 ai....

Southwest Airlines
Analysis of Strategic Structure of Southwest Airlines Twenty-nine years ago, Rollin King and Herb Kelleher got together and decided to start a different kind of airline. They began with one simple notion: If you get your passengers to their destinations when they want to get there, on time, at t....

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