Kia Motor Company - Global Business Plan
KIA MOTOR COMPANY GLOBAL BUSINESS PLAN
MGT 448: GLOBAL BUSINESS STRATEGIES
TABLE OF CONTENTS
MISSION STATEMENT 3
COUNTRY SELECTION 3
GLOBAL ANALYSIS 4
REGIONAL ANALYSIS 8
COUNTRY ANALYSIS 9
ORGANIZATION / PRODUCT OVERVIEW 12
STRATEGIC PLANNING PROCESS 20
MARKETING STRATEGY ....
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