Luxury brands: standardized or adapted
Luxury brands: standardized or adapted
International Marketing
Word Count: 6,455
1. Introduction 3
1.1 The luxury goods industry 3
1.2 Research approach 3
1.3 Definition of luxury brands and brand image 4
2. Literature Review 5
3. Moët Hennessy Louis Vuitton (LVMH) 9
3.1 C....
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