Luxury brands: standardized or adapted
Luxury brands: standardized or adapted International Marketing Word Count: 6,455 1. Introduction 3 1.1 The luxury goods industry 3 1.2 Research approach 3 1.3 Definition of luxury brands and brand image 4 2. Literature Review 5 3. Moët Hennessy Louis Vuitton (LVMH) 9 3.1 C....

STANDARDIZATION EVERYWHERE
Buying something become lifestyle for everybody. Advertisers make us to buy false need items and try to make it global for market. Everybody become same. People look, eat, dress listen and even think all same things in whole world. Everything become standart for all places. Globalization is spre....

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