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2 Shockverti Essays, Term Papers and Book Reports
Shock advertising
1.1 Introduction
In an age when consumers are exposed to an estimated 3,000 advertisements per day, what does it take to get an advertisement noticed? For many advertisers, the answer is shock. Although opinions vary on whether shock is a legitimate creative technique or a gratuitous attention-gra....
Shockvertising
Shockvertising
Advertising is a way of communicating a message or drawing attention to a particular product or cause. It is a public medium for making something known. The sole purpose of advertising is to promote sales or attendance of the specified subject matter projected [provided presented....
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